How to market OR successfully

Abstract

It was with considerable amusement that I noticed a recent flyer from ORSSA for a one day workshop on "Marketing Operations Research". The brochure contained some amusing but painful truths such as "Most O.R. Practitioners experience difficulty in marketing O.R." For those of you who did not attend the course, but would like some advice for free, here it is. As this is a precis of what I have been saying (and doing) for over twenty years, I also provide (with my usual humility) a bibliography of my (personally tested) suggestions for successfully marketing O.R.